0330 333 0466

about us

about us

Our philosophy is based on individual well-being in the truest sense. We believe that quality of life care for each resident is unlocked by creating the components of a lifestyle that they feel is right. Through personal and nursing care, recreation and activities, and quality food and dining, we’re putting our residents' happiness and health at the heart of our philosophy.

brighterkind has over 20 care homes geographically spread between Aberdeen and Jersey offering  a mixture of nursing, residential, dementia and palliative care to elderly residents.

Our core values and caring culture are lived by our team and residents to love every day and deliver success across every aspect of our business.



VALUES: Positive team culture

Underpinning our change and ability to achieve against our goals is a set of values, created by our team that encapsulates what we want the business to be. Our Values were created by talking to managers and team members, asking them what they would like to see that would represent this new way of managing care. These values were ‘tested’ in our homes by asking the team members how they would interpret them and how they would influence behaviour. These five values sit at the heart of everything we do and are revolutionising the way that brighterkind is managed.  Our values are: Keep it simple, Sort it, Do it from the heart, Choose to be happy and Make every moment matter.


PACESETTERS – involving people throughout the business to drive culture change

‘Pacesetters’ are selected to perform the role of cultural Love Every Day champions. The training focuses on behaviours, language, and team interaction by trained Pacesetters who are driven by a passion and energy to make their care home the best.

The Pacesetter cultural role involves delivery of a cultural training programme which covers topics such as: becoming a brand, our values and behaviours, first class service for visitors to the home, pulling together as a team and the role of positive language techniques. All this is delivered in short modules of 30 minutes and is all activity-based without slides or handouts; examples are ‘positive language bingo’, ‘football team web’ and ‘sketch your role against the brighterkind values’.

brighterkind’s commitment to deliver behaviours that support our values and brand promise to ‘Love Every Day’, can reap huge benefits for residents, their families and the business as a whole:

Our Care Homes are registered and regulated by the Care Quality Commission in England, the Care Inspectorate in Scotland and the States of Jersey website in Jersey.

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