brighterkind is delighted to announce a partnership with Rock Choir on a new inclusive project to bring the joy of performance singing into the daily lives of its care home residents and care teams.
Residents at brighterkind care homes across the UK will be taking part in rehearsals with bespoke tutorials provided by Rock Choir, the UK’s largest contemporary choir, ahead of live performances before an audience of family, friends and members of the local community, throughout the autumn.
Local Rock Choir groups will perform a set at the care homes, culminating in a special performance by residents and care teams of ‘Make Your Own Kind of Music’, a song made famous by Mama Cass in the 60’s and more recently covered by Paloma Faith.
The Rock Choir singing experience is the latest addition to brighterkind’s Magic Moments Club activity programme which provides a wide variety of activities to help residents enjoy a fulfilling day, promote well-being and benefit the mind, body and soul.
Steve Gardner, Head of Product Development at brighterkind, said: “We’ve partnered with Rock Choir for their life affirming approach which complements and supports our programme of activities, all designed to create magic moments for our residents.
“Group singing is a great way to bring people together and has many health and social benefits. Music has a wonderful way of evoking special memories with our song choice being particularly pertinent to our residents and ethos and we are looking forward to seeing the joy and sense of accomplishment this partnership will bring to our residents and care teams.”
Thomas George, Rock Choir Leader, Regional Brand Manager & Executive Assistant, said: “Rock Choir is really excited to be working with brighterkind and being able to offer singing to anyone with any level of musical experience. Enabling them to join in is a huge part of what we are, this combined with the number of different communities across the UK we are able to reach out to and engage musically which ties in hugely with our ethos and culture.
“Rock Choir is all about singing, fun, your local community, friendship and life-changing experiences and we hope that working with brighterkind, we can deliver this to their community of care homes.”
